Frequently Asked Questions
What is Giden?
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Giden is the leading influencer marketing management platform for the home furnishing industry. We focus on connecting brands with home DIY influencers and interior designers to form content collaboration opportunities. We simplified the process for both parties to connect, communicate, and collaborate on one platform. If needed, we provide custom-managed services for brands that are interested.

For brands, you get to take control of your influencer marketing & customer relationship. For influencers, you get paid to create authentic content your audience will love.

How do I pronounce "Giden" ?
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Don't worry, we are not offended! We get this question a lot. It is pronounced as "gai-den" :)

Why did you start Giden?
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We believeinfluencer marketing as a customer acquisition channel should be accessible to all brands and manufacturers in the home furnishing industry. You can readmore about our stories on the About Us page.

What is a "campaign" ?
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A campaign is referring to when a brand post

How does the process work?
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Book a call with us first to see if we are the right partner for your marketing needs. We offer many solutions that can be customized to your brand's needs. To start, we will need to understand your marketing goals, timeline and budget. From there, we will suggest a tailored marketing plan that fits your brand's needs.

How much does it cost for me to start a campaign on Giden's platform?
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It's entirely free for any brand to start unlimited campaigns on Giden's platform. We charge a small fee when a collaboration is successfully formed between you and the influencer. This is to help us build more features to give you a better user experience with the platform. You can reach out to us today to learn more about our pricing structure. If you are not sure of starting a campaign, you can list your products in our influencer-access-only marketplace to generate incoming collaborate interest for free.

What kind of influencers are in Giden's network?
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As a home furnishing brand, we strongly advise you to work with home influencers and interior designers as you have a much higher chance of reaching your target customers and higher conversion rates. We primarily focus on vetting home influencers and interior designers into our network because their audience is obsessed with home & decor. If you are looking to work with fashion, beauty & lifestyle influencers, you won't be able to find those candidates on our platform. However, we are happy to discuss a custom managed solution for you.

What can I expect from spending $1000 on influencer comepnsation?
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It depends on how many followers and engagement rate the influencer you are working with has. If the influencer has 5K followers, you can negotiate the terms of having you own more content assets and asking the influencer to post more frequently than an influencer with 30K followers. The negotiation power will be different. Book a call with us today to understand more!

What kind of influencers are in Giden's network?
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As a home furnishing brand, we strongly advise you to work with home influencers and interior designers as you have a much higher chance of reaching your target customers and higher conversion rates. We primarily focus on vetting home influencers and interior designers into our network because their audience is obsessed with home & decor. If you are looking to work with fashion, beauty & lifestyle influencers, you won't be able to find those candidates on our platform. However, we are happy to discuss a custom managed solution for you.

What type of incentives can I give creators in my campaign?
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You can either give product gifting, product discount, paid, affiliate revenue share, or a combination of multiple incentives when you are creating your campaign in Giden's campaign management tap.

I am looking to amplify content assets for one of my most popular products, will Giden be able to help me?
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For sure! For this goal, we would strongly suggest working with nano and micro-influencers that have followers within the 3K to 25K range. This is the most cost-effective way for you to increase your content assets without breaking the bank. Book a call with us today to see how you can utilize our creator management feature.

I am looking to launch my new product line, will Giden be able to help me?
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Absolutely! In fact, this is one of the most popular reasons why suppliers are working with us. You get to connect with a pool of vetted influencers, or you can import your own grassroots community to learn more about their social influence and historical project styles to find the right partners for your successful product launch. Book a call with us today to see how you can utilize our campaign creation feature.

I want images for my product, who creates them? 
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The influencers in our platform will create the photos. If you are looking to work with an interior designer, they will usually partner with an interior photographer to take the photos for their finished projects.

I want videos for my product, who creates them?
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The influencers in our platform will create the video content and they are also in charge of editing the footage if you are requesting them to do an Instagram Reel / TikTok content.

I want to take the content and run it as ads, can I do that?
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For sure! To use an influencer's content, you will have to pay a content licensing fee. You can refer to influencer's media kit pricing to see how much they charge. Typically photography licensing is anywhere between $100 - $150 / image and video will various by person.

Do you only focus on Instagram? What about influencers on TikTok, YouTube, Pinterest and Facebook?
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We currently only support Instagram analytics. TikTok, YouTube, Pinterest, and Facebook creator analytics will be available respectively in Q3-Q4 2022.

Who owns the content licensing rights?
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Content licensing rights is a term that can be discussed during the negotiation process. If owning the content rights is important for your brand, you are more than welcome to request it during your conversation with the influencer.

How many followers must I have to be accepted by Giden?
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You need to have at least have 3,000 followers on your Instagram business account to be accepted into Giden's influencer network. We go through a careful selection process to make sure our vetted influencers will benefit from our platform. If you don't have 3,000 followers yet, we would still encourage you to apply. We do make exceptions for influencers that have demonstrate high engagement with her followers and wanting to build her personal brand. We also have a private Facebook group that you can join where we share tips and tricks with creators on a daily basis.

What kinda of compensations will I be getting as an influencer?
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It various brand by brand, product by product. You can expect to see product gifting, product discount, affiliate revenue share, content licensing and cash compensation collaborations in our platform. In Giden, you will have the power to decide on your own compensation type ex. You can let the brand know that you only accept payment collaboration. If you have 20K followers on Instagram, you can accept to earn between $1000 - $5000+ depending the ask.

Which brands do you have on your platform?
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We only focus on bringing curated consumer and trade brands in the home industry into our platform. The type of brands will include furniture & decor, lighting, paint, fixture, hardware, flooring, surfaces and many more. Currently, some of our brand partners include Hooker Furniture, MYOH, Kingston Brass, LG and many more.

How much does it cost for me to be on your platform?
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It is completely free for you to be on our platform! We are here to support you to earn more income with brand collaborations. For every successful collaboration that we help you achieve, we will take a small commission fee to help sustain our platform and create more feature for you to use.

How does the process work for me? I am currently renovating my house 🏠
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Firstly, you need to apply to become Giden's influencer partner. Once accepted, we will invite you to join our exclusive network, where you can set up your media kit. Then, you can begin to browse products in our exclusive influencer-access-only marketplace, where our brand partners list the products they are looking for collaborations. Once you find products prenovation project to brands you love directly on our platform. All collaboration compensation is going to be different based on your needs, you just need to start a conversation with the brand :) 

How does the process work for me? For my client's project
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To collaborate with brands on your client's project, we will require you to send us all the sourcing FF&E for us to have a good understanding of all the items that you've sourced. Before your photoshoot date, we will have all the information needed for you to create content and make the collaborations a success. Let us take care of all the communication, and you can focus on completing your project :)

Do you only focus on Instagram, what about TikTok, YouTube, Pinterest and Facebook?
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We currently only support Instagram. TikTok, YouTube, Pinterest, and Facebook will be available respectively in Q1-Q2 20222.

I don't know how much I should set for my media kit pricing, do you have any idea how?
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Check out this blog How to set your media kit pricing? Home & Garden creator edition where we walk creators on how to set up your media kit pricing and which types of collaborations you can include in your offerings. You can also book a call with us and we will give you a breakdown of how much you can be expected to earn.

I am very new to content creation, do you have any tips for me?
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Check out our blog How to start monetize my social media channels where we summarize our research and experience into helping your become the best creators that all brands want to work with. Remember, the most important step is to start, the rest will follow! :) 

I have an exclusive deal with an appliance brand, will other competitive appliance brands see that?
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All the collaboration information is between you and the brand you partner with. No other brand will be able to see that. If during the time of collaboration you can't collaborate with any other competing brands, just reject their collaboration request you see get them.

Have additional questions?
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Email us at annie@giden.co we are always happy to answer any questions you have!