MYOH is a family owned manufacturer business that turned into an industry leading lifestyle brand specialized in customize metal.
As a small business, MYOH was really struggling to create authentic content in house. After investing in PR firms and other agencies, it was very frustrating that they didn't see any lasting results that could help move the company forward since they are focusing on building new product lines and managing the day-to-day operation.
By tapping into their customer profiles and selecting a handful of customers that have high engaging social profiles to talk about MYOH's product and brand philosophy on their social channels, MYOH was able to see boost of their website traffic, increase online checkouts, and build more brand awareness.
This helped them get 20+ pieces of full licensed content that they were able to repurpose onto their website, Instagram and Pinterest.