Giden company news

Welcome Richard Sexton as Giden's first formal industry advisor

By Ridam Gulati   •     Published April 13th, 2022   •     1 minute read
We are thrilled to welcome Richard to join Giden's family as our first formal industry advisor.
Richard Sexton Giden Media
Richard Sexton

What is Giden?Giden is the leading influencer marketing management platform for the home furnishing industry. We focus on connecting brands with home DIY and interior designer influencers to form content collaboration opportunities.

For influencers, they can browse products in our exclusive influencer-access-only marketplace, where our brand partners list the products they are looking for collaborations. For brands, it's an all-in-one lead management and relationship-building tool to connect with their customers that truly love their brand and products.Giden welcomes Richard Sexton to join as our first formal industry advisor We are thrilled to have someone like Richard to join our advisory team to focus on Giden's product innovation and managed services growth. As an advisor, Richard brings extensive executive leadership and hands-on experience in home furnishings retail, eCommerce, and internet marketing. We are confident that our clients can significantly leverage his wide-ranging industry expertise, Internet Marketing and eCommerce experience to advance their online strategies and initiatives.

Richard has been helping furniture businesses with their eCommerce and digital strategies specializing in website usability, conversion rates and SEO.  Previously Sexton has served as CPO for MicroD and built the home furnishings business Carolina Rustica from the ground up for over 15 years, eventually selling to Mattress USA Inc. Under Sexton's leadership, the firm pioneered omni-channel eCommerce technology to grow into a multi-million dollar high-end retailer of leading brands of furniture, bedding and accessories. He also writes articles for various industry and eCommerce publications. Sexton holds a Master of Management degree from the Kellogg School of Management at Northwestern University.

Richard is an ultra-distance athlete and gives back to the community with occasional substitute teaching at the middle school level for all classes, including EC and ESL classes. Also, he volunteered his time for Science Fair judging and as NC Science Olympiad coach.

Leverage your social influence & design projects to earn an additional income. Consistently.

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