Let’s talk about videos vs text, and more importantly, what they can do for your business 👀 . When it comes to shopping for furniture and choosing which paint color to use, customers want visual proofs of how others use it. This is why Pinterest and Instagram are the two most popular platforms to get home decor inspirations from.
Before your future customer clicks the check out bottom on your site, perceiving that one clip of video from other customers already purchased will work wonders in accelerating your website conversions! Let us explain it from a science perspective.
From a scientific perspective, a video is easier to consume than text, and requires minimal cognitive efforts because it is easier for the human brain to process. The human brain also develops more emotional connection when watching a video, compared to reading words on a screen. In other words, customers are likely to pay attention and watch a video that catches their eye.
When aconsumer is reading text, it demands a high level of focus and attention that some consumers may not commit. Although customers might retain the information, they’re presented better because of the high focus it requires. It's only effective if they actually decide to read it. If you’re doing product research and consulting multiple sources, a lengthy block of text probably isn’t what they’re looking for.
When you start understanding the mind of your customer, you can shift your focus to effective market strategies and stop wasting your time and money on tactics that aren’t going to work for your business. You can also start producing better content for your business. This will lead to more engaged consumers, and increasing profitability for your company.
Still don’t believe video reviews could help your business?
In this digital world, consumers love watching videos. The demand for video content is only increasing, and businesses need to start meeting that demand. If you’re still not convinced, let's talk facts. Did you know that 54% of consumers wanted to discover more video content from a brand or business they support? (HubSpot, 2018). Keeping up with these marketing trends is how your business will survive in the technological era. If you’re not providing video content for your customers, that is already plenty of missed opportunities for your business. Videos are a marketing tool that 87% of marketers have already capitalized on. Most of these videos are explainer videos, presentation videos, testimonial videos, sale videos, and ads. (Wyzowl, 2020)
Your customers hold on to the purchasing powBecause there are so many options on the Internet, your customers have the purchasing power. It is important for businesses to keep up with their demand. Did you know that 8 out of 10 people have purchased a product after watching a video? (Wyzowl, 2020) Having a video available for consumers to watch allows them to learn about your brand personality, the products you offer, and they are more likely to purchase it.
By having a video to add value to your brand, this is the easiest way your business can increase conversions and show you care about your customers. If you are still not convinced, head over to our other blog where we dive deep into the 5 benefits of including video in your marketing efforts.