The home and furniture industry has seen an increase in brands investing in influencer marketing. In this blog, we are seeing how Benjamin Moore, a paint and coatings company that has continued to provide a variety of premium paints since 1883 have optimized the opportunity of working with home DIYers and interior designers to build a brand that resonates with their audience across Instagram and TikTok.
Their campaigns consist of diverse influencers from micro-influencers to macro influencers. This variety in influencers emphasises the brand awareness and engagement Benjamin Moore is able to perceive. Brands within different parts of the home industry are realizing the power influencer marketing can have on their sales, quality authentic content and strengthening relationships with their customers.
We have picked out 9 influencer projects that showcase how they are transforming spaces in their home using Benjamin Moore’s paint products
Joy @joyfullygreen Instagram: 121K / TikTok: 196K
Joy is a home DIY influencer based in Houston, Texas. She used Benjamin Moore’s Coral Buff 024 paint colour in her latest washroom renovation project.
Kara @kailochicInstagram: 131K / TikTok: 16.8K
Kara is a home DIY influencer based in Austin, Texas. She used Benjamin Moore’s Tropical Turquoise 2052 paint colour in a bedroom refresh.
Robyn @the_house_accInstagarm: 184K / TIkTok 101.1K
Robyn is a home and lifestyle DIY influencer based in the Kent, England. She used Benjamin Moore’s Weimaraner AF-155 paint colour in her staircase transformation.
Ashley @mrsashleyfrenchInstagram: 51.6K / TikTok 206.9K
Ashley is a home and DIY influencer based in California. She used Benjamin Moree’s Venetian Portico AF-185 paint colour in a guest room makeover.
Claire @clairelynnhomeInstagram: 89.7K / TikTok 48.6K
Natalie @nataliedoefInstagram: 162K / TikTok: 63.3K
Jodi @houseonasugarhillInstagram: 85.2K / TikTok: 2.4K
Erika @peonyandhoneyInstagram: 112K / TikTok: 324K
Erika is a home and DIY influencer based in Cleveland, Ohio. She used Benjamin Moore's Barberry 1244 to give her bedroom a makeover.
Alivia @aliviafieldsInstagram: 95.3K
Alivia is a photographer and DIYer based in Nashville, Tennessee. She used Benjamin Moore's Natural Linen 966 to create a panelled headboard for her guest room.